SJ-led strategy
Clear decisions before new tech is added.
AI strategy. Systems. Training.
AI systems for clinics. Built and managed for you.
We give your business an AI employee. You send it requests through a simple channel, track work on a Trello board, approve anything sensitive, and we manage the technical backend for you.
Managed systems
from £99/month, most clients around £395/month
Bespoke agents
marketing, customer relationships, PA and operations
Staff AI training
£300/hour, minimum four-hour block
Strategy first, so you do not buy tech you do not need.
Built for clinic owners who need practical results, not vague AI talk.
Managed setup, prompts, tools, testing, training and improvement.
Work directly with SJ Walls
AI strategy, build, training and managed improvement for clinic owners.
Training and clarity
Helping owners and teams understand AI.
AI employee builds
Managed systems with a human brain behind them.
Four ways to work together
Work with SJ
Choose the level of support that fits where you are now, from a simple automation to a managed AI employee or staff training day.
Strategy, implementation, training and management in one place.
Proven operator
16 years across clinic, healthcare, education and business systems.
AI translator
Turns confusing tech into clear workflows your team can understand.
Managed build
Prompts, tools, testing, guardrails and improvements looked after.
Trusted by clinics and organisations
NHS
Healthcare
Bodymaster
Author and education
Flawless Feet
Podiatry
Anne Melville
Podiatry
Zest
Podiatry Oxford
The Hub
Glasgow
RCoP Glasgow
Royal College of Podiatry
She is Beauty
Beauty clinic
An expert you can trust
16 years of experience in health, clinics and business. Proven track record in AI strategy, systems, training and implementation.
The managed AI layer
Not another tool. A clinic operating layer.
The difference is not the AI model. It is the way the employee is designed around your clinic’s jobs, context, handovers and commercial priorities.
From scattered work to a managed AI employee
Every useful build has the same backbone: capture the work, understand the context, take action, then report back.
Built and managed
1
Capture the work
Enquiries, emails, WhatsApps, forms, meeting notes and Trello cards stop living in separate places.
2
Use clinic context
The AI employee works from your tone, services, policies, CRM stages, booking rules and team handovers.
3
Take the next action
It drafts replies, updates records, creates tasks, nudges leads, requests reviews and flags human decisions.
4
Report and improve
SJ reviews what is happening, improves the prompts and keeps the workflow aligned to the clinic.
Go High Level
Trello
WhatsApp
Email
SMS
Cliniko
Jane
Google reviews
Voice AI
The expensive leaks hiding inside a busy clinic.
Most clinics do not need another app. They need the open loops, missed follow-ups, diary gaps and scattered systems handled properly, with an AI employee and a human strategy behind it.
Too many enquiries, too little follow-up
Website forms, emails, DMs, WhatsApps and calls arrive in different places, so good leads wait too long or disappear.
We build triage, CRM updates and follow-up workflows so new enquiries get handled faster.
CRM chaos and messy pipelines
Leads, patients, notes and stages are incomplete, out of date or sitting in somebody’s head instead of the system.
We clean up the process and build AI support around Go High Level, Salesforce or your existing CRM.
Email marketing that never quite happens
You know you should send regular emails, nurture leads, reactivate patients and keep your audience warm, but writing and sending it slips.
We create email sequences, campaigns and AI-assisted content so follow-up becomes consistent.
Meetings with no action afterwards
Decisions are made on calls, then the notes vanish, owners are unclear, and the same conversations come back again.
We turn meeting notes into tasks, owners, summaries and reminders your team can actually use.
Content stuck in your head
You have expertise, patient education ideas, podcasts and videos, but no simple machine for turning them into useful assets.
We help turn recordings, ideas and expertise into posts, emails, podcast assets and authority content.
No-shows, reviews and recalls slipping
Patients do not always rebook, review requests get forgotten, no-show follow-up is inconsistent and recall lists sit untouched.
We build reactivation, no-show, recall and automatic Google review workflows that run in the background.
Too many tools, no joined-up system
Calendly, Trello, email, WhatsApp, Google, Microsoft, Cliniko, Jane, Xero and other tools all hold bits of the truth.
We connect the workflow so context moves with the task and your team is not duplicating work.
The owner is still the glue
If you are the one remembering every follow-up, chasing every person and checking every system, the clinic cannot scale calmly.
We build management rhythms, reporting and AI support so fewer things depend on your memory.
How we turn clinic chaos into a managed system.
We help clinic owners turn messy admin, missed follow-ups and underused tools into managed AI employees that take real jobs off the team.
01
We find the money and time leaks
We map the work your team repeats every week: enquiries, bookings, WhatsApps, forms, follow-ups, diary gaps, admin, content and reporting.
02
We build the employee around the job
We give it the tools, instructions, memory and clinic context it needs so it can do useful work safely and consistently.
03
We keep improving it
We monitor, improve and fix the employee, so your clinic gets the output without carrying the technical setup.
A full clinic marketing system, not just another app.
This is the wider MedTech support layer: simple email marketing, new websites, chatbots, Business WhatsApp, SMS, Voice AI and workflows around your CRM or electronic record system, so enquiries, follow-up, reactivation, reviews and no-shows are handled properly.
New websites and funnels
Simple sites, landing pages, enquiry forms and booking journeys connected to your follow-up system.
Email marketing
Regular emails, nurture sequences, patient education, lead follow-up and clinic reactivation campaigns.
Chatbots and auto-replies
Website chat, inbox support and simple AI replies that answer common questions and capture intent.
Voice AI and records
Voice AI ideas and workflows that can support calls, notes and electronic record processes where integration is suitable.
Reactivation and no-shows
Workflows that follow up lapsed patients, missed appointments, quiet leads and people who need a nudge.
Google review requests
Automatic review request journeys sent at the right time, without relying on the team remembering.
WhatsApp and SMS
Business WhatsApp and SMS integrated into workflows for reminders, enquiries and follow-up.
Agentic CRM support
A CRM system that can start to behave more like an employee: checking, nudging, drafting and escalating.
Get ahead of the times
You either get your clinic on board with AI, or you get left behind.
AI is becoming the normal way modern businesses respond, follow up, market, document and manage work. The clinics that embrace it now will be faster, cleaner and easier to run. The ones that wait will be competing with newer, younger businesses built around AI from day one.
This is a leadership move. As the clinic owner, you need to understand it, bring your team with you, set the rules, and give staff a practical way to use AI without fear or chaos.
Practical examples, not vague AI talk.
We look at the jobs already happening in your clinic: enquiries, diary gaps, no-shows, reviews, recalls, emails, admin, team handovers, content and CRM follow-up. Then we build the simplest system that can take pressure off the team.
Your staff need to learn this too.
If the owner understands AI but the team keeps working the old way, nothing changes. SJ helps move the whole clinic forward: owner strategy, staff confidence, safe-use rules, workflows, prompts and practical training so AI becomes part of how the business runs.
Reply before leads go cold
Website chat, email auto-replies, Business WhatsApp and SMS can acknowledge enquiries, ask the right questions and move people into the next step.
Keep the diary healthier
Reactivation, recall and no-show workflows can bring quiet patients back, fill gaps and reduce the manual chasing your team has to remember.
Turn happy patients into reviews
Automatic Google review requests can go out at the right moment, so reputation building becomes part of the system rather than an afterthought.
Stop losing context
CRM notes, meeting notes, emails, WhatsApps and tasks can be pulled into clearer follow-up so the owner is not carrying every open loop.
Make marketing consistent
Regular emails, patient education, content ideas and nurture campaigns can keep going even when the clinic is busy.
Move the whole team forward
Your team learns what AI can do, what it should not touch, and how to use it sensibly in a clinic without adding another messy tool to the pile.
AI training, staff confidence and compliance.
SJ can train you and your team on practical AI use, prompts, workflows, safe handovers, compliance thinking and where AI belongs in the clinic. Training can be delivered remotely or in person, as a focused four-hour block, a full day, or a few days for larger teams.
- ✓Owner AI strategy and opportunity mapping
- ✓Staff training days so the team does not get left behind
- ✓Clinic guardrails, compliance, workflows and handovers
Built and managed by SJ Walls
AI employees with a human brain behind them.
With 16 years’ experience, a proven track record and a leading voice in practical AI for clinic owners, SJ knows how to turn messy business problems into systems that actually get used.
Sarah-Jane Walls works with clinic owners who are brilliant at what they do, but tired of being the person who remembers every follow-up, every system, every content idea and every open loop.
She brings together clinic operations, CRM, marketing, AI tools, podcast content and practical automation so the technology supports the business instead of becoming another thing to manage.
SJ is the bridge between the clinic owner and the tech.
She translates messy real-life problems into clear workflows, builds the prompts and guardrails, trains the team, and keeps improving the system so it stays useful after the first exciting setup week.
- ✓Strategy before software
- ✓Clinic marketing and CRM thinking
- ✓AI training for owners and staff
- ✓Managed setup, support and improvement
A more visual look at the work.
AI employees, MedTech Decoded content, clinic systems and SJ-led consulting all sit together: practical, managed and built around the way a real clinic works.
SJ-led strategy
Human judgment behind the workflows, prompts, tools and clinic decisions.
AI for clinics
Content and education that makes AI feel practical for clinic owners.
Podcast authority
MedTech Decoded turns conversations into trust-building assets.
Managed AI systems
AI employees connected to CRM, email, projects and follow-up.
Content engine
Ideas, clips and expertise repurposed into useful clinic marketing.
Four clear ways to work with SJ.
Pick the level that matches where you are now: a quick managed win, a proper AI employee, full CRM and AI support, or staff training so your team knows how to use AI properly.
01
Start small: fix one visible leak
For owners who want the quickest useful win: a better website journey, regular emails, review requests, no-show follow-up, WhatsApp messages or the first bits of automation.
- ✓Website, email and review workflows
- ✓Business WhatsApp and SMS automation
- ✓Quick wins from £99 per month
02
Build me an AI employee or agent team
For clinics ready to give real roles to AI: a marketing agent, customer relationship agent, personalised PA, enquiry triage employee, reactivation employee or a whole team of agents working behind the scenes.
- ✓Role design and prompts
- ✓Integrated into your clinic tools and workflows
- ✓Bespoke pricing based on tasks, complexity and support
03
Run the whole system with me
For clinic owners who want the CRM, marketing system, Voice AI, chatbots, email marketing, follow-up workflows, staff training and AI employee looked after without becoming the technical person.
- ✓Ongoing monitoring and fixes
- ✓CRM, email, SMS and WhatsApp workflows
- ✓Ongoing AI consultancy and no token limits
04
Train my team on AI and compliance
For clinics, education teams and healthcare businesses that need their staff to understand how to use AI properly, safely and practically before it becomes a messy free-for-all.
- ✓Remote or in-person training days
- ✓One-off four-hour, full-day or multi-day blocks
- ✓£300 per hour, minimum four hours
Start with one leak. Build into the full system.
Start with one annoying communication problem, train your team on AI, or build a complete CRM and a team of agents that starts working more agentically. It can be simple, managed monthly support or a bespoke full-stack build where agents run real roles in the background.
Start from £99. Most managed systems are around £395/month.
Pricing depends on complexity. A simple marketing system can start from £99 per month. Most clients pay around £395 per month for managed CRM, marketing and workflow support. Full-stack agents that actually run a role in the business are scoped bespoke around the tasks, tools and level of management needed.
Starter marketing system
From £99 / month
For clinic owners who want a practical starting point: simple email marketing, website enquiries, email auto-replies, Business WhatsApp, SMS or basic CRM follow-up.
- ✓Simple email marketing
- ✓Website, enquiry and chatbot ideas
- ✓Basic WhatsApp, SMS or review workflows
Managed CRM and AI system
Around £395 / month
Where most clients sit: managed support across CRM, email marketing, workflows, chatbots, Voice AI scoping, reactivation, no-shows, reviews, AI training and AI employee improvements.
- ✓CRM, email and nurture workflows
- ✓Reactivation, no-show and Google review journeys
- ✓Managed improvements, support and integrations where needed
Full-stack agent team or bespoke project
Bespoke after scoping
For clinics or businesses that want agents actually running roles: a marketing agent, customer relationship agent, personalised PA, content agent, operations agent, or a one-off build such as a posture app or referral pathway system.
- ✓Agent role design, workflow design and build
- ✓Clinic tool, CRM and record-system scoping
- ✓One-off app, pathway or system projects available
Staff AI training and compliance
£300 / hour
For teams that need practical AI training, safe-use guidance, prompt training, compliance thinking and clear rules for how AI should be used inside the business.
- ✓Minimum four-hour block
- ✓Remote or in-person delivery
- ✓Full-day or multi-day staff training available
Best first step: bring the messy problem. SJ will help you decide whether you need a £99 starter system, the more common £395/month managed system, a £300/hour staff AI training block, or a bespoke agent team, app build or one-off project.
Staff training and compliance
Give your team a clear, safe way to use AI.
AI is already being used inside businesses, often without a shared standard. SJ runs practical staff training days so your team understands what AI can help with, what it should not touch, how to write better prompts, how to protect context, and when a human needs to stay in control.
- ✓Practical training on AI tools, prompts and workflows
- ✓Compliance-minded guidance for healthcare, clinic and service teams
- ✓Remote, in-person, one-off full day or multi-day delivery
£300/hour
Minimum four-hour block. Full-day and multi-day staff training available.
Ask about staff training
Example roadmap for a clinic.
This is what a sensible rollout can look like. We start with the leaks that cost you time and money now, then build towards a managed AI employee your team can actually use.
Week 1: Find the leaks
We map where enquiries, no-shows, reviews, recalls, emails and admin are slipping through the cracks.
- ✓Audit website and enquiry journey
- ✓Check CRM, inbox and WhatsApp follow-up
- ✓Pick the first workflow to fix
Weeks 2-3: Build the first quick win
We set up the first practical system so the clinic sees movement before trying to change everything.
- ✓Email, SMS or WhatsApp follow-up
- ✓No-show, review or reactivation journey
- ✓Simple reporting so you can see what is happening
Weeks 4-6: Build the AI employee
Once the job is clear, we build the AI employee around it with prompts, tools, context and human handover points.
- ✓Enquiry, triage, inbox or CRM employee
- ✓Clinic knowledge, tone and guardrails
- ✓Testing before it touches live work
Ongoing: Train, manage and improve
SJ keeps the system useful, trains the team and helps you decide what to automate next.
- ✓Staff AI training and handover
- ✓Monthly workflow improvements
- ✓New AI employee ideas as the clinic grows
Simple version: start with one manual problem, prove the workflow, then build the next layer. That keeps the clinic moving without overwhelming the team.
Example builds I can create for your clinic.
These are practical clinic systems Sarah-Jane can design, build and manage. Some are monthly managed systems, some are full agent roles, and some are one-off bespoke projects like apps, pathway systems or specific operational fixes.
AI employee build
Clinic enquiry and triage employee
For clinics where inboxes, WhatsApps, forms and new enquiries are spread everywhere and the best leads go cold before anyone follows up.
- ✓Reads new enquiries and sorts what matters first.
- ✓Creates Trello, Asana or CRM tasks with context.
- ✓Flags urgent, valuable or sensitive messages for a human.
What this creates: faster response, cleaner handover and fewer lost opportunities.
Full-stack agent
Marketing agent that runs the rhythm
For clinics that want more than the occasional post: a marketing agent that helps plan, draft, schedule and repurpose content across email, website, podcast, social and campaigns.
- ✓Turns ideas, offers and recordings into campaign assets.
- ✓Drafts email marketing, nurture sequences and content angles.
- ✓Reports what needs approved, published or followed up.
What this creates: a marketing rhythm that does not vanish when the clinic gets busy.
Customer relationships
Relationship agent in the background
For clinics that want every lead, patient and returning client to be followed up properly without relying on one person remembering every conversation.
- ✓Tracks enquiries, recalls, reactivation and quiet leads.
- ✓Drafts follow-up and flags the next best action.
- ✓Keeps CRM and communication workflows moving.
What this creates: warmer relationships and fewer people slipping out of the system.
One-off project
Specific app, pathway or system build
For a defined problem that needs a focused build rather than a monthly system, such as a clinic posture app, referral pathway system, internal tool or specialist workflow.
- ✓Recent examples include a posture app for a clinic.
- ✓Referral pathway system work for NHS-style processes.
- ✓Scoped around the exact problem, users and outcome.
What this creates: a bespoke tool or workflow built around one clear business need.
Go High Level funnel
Lead follow-up and booking pipeline
For clinic owners who have leads coming in from the website, ads, events or social, but no consistent follow-up machine behind them.
- ✓Builds the pipeline, forms and booking journey.
- ✓Drafts follow-up, recall and nurture messages.
- ✓Shows the owner what is stuck or going quiet.
What this creates: less manual chasing and a sales process that does not depend on memory.
Content engine
Podcast, video and authority system
For experts who record good conversations, Looms or podcasts, then lose the value because nobody turns them into assets.
- ✓Turns one recording into posts, emails, clips and SEO ideas.
- ✓Creates titles, thumbnails, show notes and content angles.
- ✓Stores the best ideas so the next piece gets easier.
What this creates: more visibility from work you have already done.
Operations control
Clinic owner command centre
For owners carrying too many projects in their head: team tasks, CRM updates, supplier actions, launches, reporting and loose decisions.
- ✓Connects boards, notes, meetings and project updates.
- ✓Summarises open loops before they become problems.
- ✓Gives each task an owner, next action and follow-up.
What this creates: fewer forgotten actions and a calmer weekly rhythm.
Patient journey
Onboarding, recall and review employee
For clinics that want the patient experience to feel polished after the first enquiry, not held together by manual reminders.
- ✓Sends welcome steps, forms and appointment prep.
- ✓Chases missing details and books the next action.
- ✓Supports recall, reactivation and review requests.
What this creates: a smoother patient journey and more consistent retention.
Admin and finance
Finance admin and weekly reporting assistant
For owners who need cleaner admin without spending evenings digging through email, Xero, QuickBooks, spreadsheets and team messages.
- ✓Gathers missing invoice details and admin information.
- ✓Prepares weekly summaries of what needs attention.
- ✓Turns scattered updates into simple owner decisions.
What this creates: less admin drag and cleaner information before decisions.
What AI employees could you hire?
Each employee is built around a real clinic role. It knows the process, uses the right tools, keeps context, and reports back through the channels your team already uses.
Patient support employee
Answers common questions, drafts helpful replies, checks clinic policies, escalates sensitive issues and keeps people updated.
Enquiry triage employee
Sorts inboxes, forms, WhatsApps and new enquiries, then routes the right work to the right person with the right context.
Marketing agent
Plans campaigns, drafts emails, repurposes content, suggests offers and keeps your clinic visible when the team is busy.
Customer relationship agent
Works in the background to follow up leads, recalls, reactivation, reviews and patient communication so relationships stay warm.
Sales and recall employee
Follows up enquiries, updates the CRM, drafts nurture messages and nudges patients or prospects who have gone quiet.
Owner assistant employee
Prepares your day, summarises what matters, reminds you what is waiting, and turns loose thoughts into organised tasks.
Operations coordinator
Keeps Trello, Asana, Go High Level or Salesforce updated, chases owners and spots work drifting before it becomes a problem.
Meeting and follow-up employee
Turns calls into notes, decisions, owners and next steps, then checks the actions are actually completed.
Finance admin employee
Helps gather invoice details, chase missing information, prepare finance summaries and keep Xero or QuickBooks workflows moving.
Patient onboarding employee
Collects forms, sends welcome steps, checks missing details, creates tasks and makes the first week feel smooth.
Find your first AI employee.
Answer a few quick questions and the page will sketch the first AI employee we would build for your clinic.
What We Work With
We build AI employees across the tools, automation platforms and communication channels your business already depends on.
Client workflow
Trello
Client request and project board
Loom
Async updates and walkthroughs
G
Granola
Meeting notes and context
Calendly + Website
Booking and sales funnel
Asana
Tasks, owners and delivery tracking
WhatsApp
Client and team communication
Telegram
Fast agent and team messages
S
Superhuman
Email speed layer when needed
K
Kajabi
Courses, memberships and sales funnels
C
Cliniko
Clinic bookings and patient workflows
G
Glofox
Fitness, wellness and membership systems
J
Jane App
Clinic scheduling and client records
Zapier
Automation between everyday business tools
Google Workspace
Gmail, Calendar, Drive and Docs
Microsoft 365
Outlook, Teams, OneDrive and Office
Xero
Accounts, invoices and finance admin
QuickBooks
Bookkeeping and finance workflows
Salesforce
CRM, sales pipeline and customer records
HL
Go High Level
CRM, funnels and customer workflows
Agent backend stack
C
Codex
Builds and fixes agents
Claude Code
Agent coding and implementation
H
Hermes
Runs the customer AI employee
O
Orgo
Where the agent lives
Co
Composio
Tool connectors
AM
AgentMail
Agent email
Obsidian
Memory and business context
GS
Genspark
Research, content and workflow support
CL
Claw
Agent tooling and execution layer
CG
ChatGPT
AI assistance, drafting and reasoning
AI
OpenAI
Models and agent intelligence
Anthropic
Claude models and AI reasoning
An AI employee that never clocks off.
No two clinics run the same way. We can start with one painful inbox, one messy booking process, one underused CRM, or one bigger ambition: a managed AI employee that works 24/7 to reduce manual work, protect margin and help your team stay on top of the clinic.
MedTech Decoded
Watch the podcast behind the AI clinic work.
MedTech Decoded is where Sarah-Jane breaks down AI, health technology, clinics and the practical systems that help business owners save time, reduce cost and move faster without adding more admin.
Podcast guest application
Apply to be a guest on MedTech Decoded.
MedTech Decoded features real conversations with clinic owners, health, beauty, wellness and service-business leaders who are using, exploring or questioning AI, automation and better systems.
Use this short form to tell SJ a wee bit about you, your business and the topic you would bring to the podcast.
- ✓Good for clinic, beauty, health tech, wellness and AI stories.
- ✓Helps SJ vet fit before inviting people onto the podcast.
- ✓Useful if you have a practical story, lesson or system other owners can learn from.
Apply to be a podcast guest
Media and examples
More from the MedTech media files.
These visuals show the kind of practical education, clips, podcast assets and AI communication ideas that sit behind the consulting work.
Real problem before shiny AI
Start with what is actually costing the clinic time.
Client journey on autopilot
Prep, aftercare, reviews and reminders systemised.
AI receptionist ideas
Enquiries, questions and booking links handled faster.
Authority content
Podcast conversations turned into trust-building media.
Human conversations
AI explained through real clinic, beauty and service-business examples.
Work with SJ
Send the messy problem. SJ will point you to the simplest next step.
Not ready to book a diary slot? Send a quick note instead. This helps me understand what is costing you time, money or headspace, see whether it is the right fit, and suggest the lowest-friction way forward.
Tell me whether you need a new website, simple email marketing, chatbots, Voice AI, Business WhatsApp, SMS, CRM follow-up, reactivation, no-show workflows, Google review requests, staff AI training and compliance, or a full AI employee build.
Prices start from £99 per month and can go up to £395 per month for more support, integrations and monthly management.